I just can’t emphasize this point enough! If you don’t take control of your business now — if you don’t automate the tasks and routines that will demand your time over and over again, email WILL take over your life. Time that would be more profitably spent promoting and marketing your business will be wasted on hours of email!That’s why it’s important to know, what to look for a direct email marketing software.1. Personalize your mailings and quadruple the response you receive! It must allow you to merge an unlimited number of fields in to your email message (i.e. firstname, lastname, product purchased, date of purchase, etc…), so that when people receive your message, they will assume you know them! Your message will look extremely professional, and will be far less likely to hit the trash before being read if you include this kind of information.2. It should automatically place each recipient’s own email address in the “To:” field. This ensures that your email is not mistaken for spam and filtered out, as is so often the case when bulk email is sent using the BBC field.3. Automatically filter your email to remove duplicate address and duplicate domain names4. Clean out your email database and remove undeliverables along with the addresses of people who have sent you “remove” requests or flames. This may not seem like an important feature at first, but when you are dealing with hundreds (or even thousands) of returned emails, this feature can save you a mountain of time.5. Start and stop mailings at any point and pick up exactly where you left off. This feature is a lifesaver if you ever lose your Internet connection in the middle of a mailing… or if you want to split your mailing into more than one session.6. Automatically subscribe and unsubscribe people to your newsletter. This will save you hours and hours of work every week.7. A good direct email marketing software should automatically replies to incoming email with exactly the right message! There’s no need to spend tedious hours typing the same messages over and over again.8. Automatically capture and store contact information from your website visitors (i.e. names, email address, postal address, etc…)9. Extract email addresses from virtually any file on your computer and organize them into a simple database without the hassle of cutting and pasting!10. It can also be used to automate repetitive chores that waste your valuable time.11. Run multiple newsletters automatically from anywhere in the world… for free! You’ll have no need for a mailing list/newsletter software that runs on your ISP’s server and costs anywhere from $50 to $300 every month, depending on the size of your subscriber base).12. It will take care of all the administrative tasks! A free newsletter is a great way to promote your products, establish your credibility, and address any concerns that might be preventing your potential customers from buying.13. Easily send “backend” offers to previous customers… and earn fantastic profits!14. A good direct email marketing software must have a powerful “web form processor” that can automatically process web form submissions (like orders, applications, leads, etc.) and convert them to an “email merge data file.” This can be used for personalized mailings or even imported into your normal database program. This is incredibly powerful if used correctly!15. It will allow you to send personalized text message email and HTML email. With HTML email, you can include any bolding, italics, color, graphics, etc… that you would use on a regular web page… which makes it way more visually appealing than a plain text email. My suggestion is to offer subscribers to your opt-in list the option of receiving their email in either of these formats. It will be well worth the small amount of extra effort!I am sure you are starting to see why a good direct email marketing software is an important tool for online marketing (and how it can increase your sales and save you incredible amounts of time).And that wraps up my article about direct email marketing software.